How does rolling resistance affect fuel economy?

Rolling resistance is the force required to maintain forward motion of a tire in a straight line with a constant speed. The greater the tire’s rolling resistance, the lower the fuel efficiency of your car becomes. That’s why it’s important to choose tires with low rolling resistance, as they can save anywhere from 1 to 4 percent of fuel per gallon. This, in combination with good driving habits, can save up to 10 percent in fuel economy.

When investing in new tires for your car, it is important to find tires with low rolling resistance. Nokian Tyres is a Scandinavian tire company that is constantly striving to make tires greener. Since 2013, the company has reduced the rolling resistance of its tires by an average of 8 percent, which equals the exhaust fumes of 65,000 cars. This is important even for electric or hybrid cars, as low rolling resistance means longer driving range.

The Nokian eNTYRE 2.0 is an example of an all-season tire with low rolling resistance that comes recommended for hybrid and electric cars. This tire incorporates many new technologies to allow for excellent wet grip, smooth and quiet driving and long tread life with the advantage of year-round use. The Nokian eNTYRE 2.0 all-season tire is designed with new technologies like the high modulus tread compound, Silent Sidewall technology and polished grooves while remaining environmentally friendly due to its low rolling resistance.

Here’s a statistic that puts the impact of rolling resistance in perspective: If every resident of Illinois and Michigan used low-rolling-resistance Nokian Hakkapeliitta R3 winter tires, then over the tire’s life cycle, fuel savings would be nearly 80 million gallons and carbon dioxide emissions would decrease by some 710,000 tons. Transportation accounts for nearly 29 percent of greenhouse gas emissions in the United States, which is why enhanced fuel efficiency becomes an important tool in curbing harmful emissions. Premium tire manufacturers like Nokian Tyres work hard to developing new innovative tread designs and tire constructions to reduce rolling resistance. They have already achieved a rolling resistance category of A, B or C in over 90 percent of their tires, whereas the most common passenger car tire label is category E. Investing in low-rolling-resistance tires helps save fuel and protect the environment.For more tips regarding tires with low rolling resistance, visit: